继位于繁华的雅加达的前哨站之后，瑞士跑鞋品牌On在新加坡树立了一面旗帜。On零售空间与当地零售商Gill Capital合作推出，坐落在新加坡樟宜机场的多层购物中心Jewel。占地约864平方米。位于二楼的9300平方英尺的单元，室内设计由该品牌位于苏黎世总部的内部设计团队在内部完成。宽敞的双层建筑体现了植根于On’s Dream On理念的创新零售理念，旨在让购物者沉浸在性能创新的世界中。因此，各种设置都融入了曲面、绿色纹理和通风的照明计划，毫不费力地提升了购物体验。

该设计以所谓的魔法墙为基础，这是一个低调的模块化装置，里面装满了On鞋。该装置配有方便的交互式显示器，详细介绍了该品牌先进的CloudTec®缓冲和Speedboard®技术。商店立面增添了当地特色，装饰着巨大的银色面板，参考了这个岛国不断发展的动态天际线，点缀着高耸的摩天大楼。那么，新安商店的货架上有什么？一楼展示了高性能鞋类和温暖天气技术服装，其中包括Cloudmonster和Cloudrunner等英雄模特。在一层楼上，可以找到一个网球表演区，里面有与罗杰·费德勒共同设计的产品。

在这里，一个带有日常轮廓的生活方式鞋墙，如Cloudtilt和Cloud 6，与一个户外表演区相搭配。后者以Cloudultra和Cloudrock等旅行就绪型号为特色。此外，还有一个紧凑的儿童收藏。鉴于新加坡庞大的On粉丝群，该店也被设想为运动员和爱好者的社区中心，将所有人聚集在一起，培养对运动的共同热情。即将到来的赛季的活动清单包括每周团体跑步、训练课程和以跑步形式、伤病预防和恢复为重点的研讨会。这家新店还将成为新加坡On Run Club的所在地，为志同道合的人创造一个连接、训练和突破界限的空间。

Following an outpost in bustling Jakarta, its very first in Southeast Asia, Swiss running shoe brand On has planted a flag in Singapore. Launched in collaboration with local retailer Gill Capital, the On retail space is nestled in Jewel, the multi-storey shopping centre at Singapore Changi Airport. Occupying an approx. 864 sqm. (9,300 sq.ft.) unit on the second floor, the interior design is created in-house by the brand’s in-house design team at its headquarters in Zurich. The expansive double-level premises see an innovative retail concept rooted in the On‘s Dream On philosophy, and is designed to immerse shoppers in the world of performance innovation. As such, the various settings are infused with curved surfaces, greenery-inspired textures, and an airy lighting plan, which effortlessly elevates the shopping experience.

The design is anchored by the so-called Magic Wall, an understated modular installation brimming with On shoes. The installation is backed up by handy interactive displays which elaborate on the brand’s advanced CloudTec® cushioning and Speedboard® technology. Adding a local touch is the store façade, which is adorned with large silvery panels referencing the island nation’s ever-evolving dynamic skyline dotted with soaring skyscrapers. So, what’s on the shelves at the new On store? The ground floor presents high-performance footwear and warm-weather technical apparel, featuring hero models like the Cloudmonster and Cloudrunner. One floor up, a tennis performance zone with products co-designed with Roger Federer can be found.

Here, a lifestyle footwear wall with everyday silhouettes like the Cloudtilt and Cloud 6 is paired with a performance outdoor section. The latter features travel-ready models like the Cloudultra and Cloudrock. Additionally, a compact kids’ collection is readily available. Given the sizeable On fanbase in Singapore, the store is a also envisioned as a community hub for both athletes and aficionados, bringing all of them together and fostering a shared passion for movement. A roster of activities for the coming season includes weekly group runs, training sessions, and workshops focused on running form, injury prevention, and recovery. The new store will also serve as the home of the On Run Club Singapore, creating a space for like-minded individuals to connect, train, and push their boundaries together.